The Mammoth Movie Meme: Day 28

Day 28 - Most Over-hyped Movie

Since “hype” is pretty much  the default mode of 21st century culture, there’s no shortage of candidates for this category.  These days, so many cultural products arrive in an oppressive publicity and marketing blitz that serves less as an incentive to consume them than an inducement to head for the hills to avoid them. Despite fierce competiton, Avatar (2009), James Cameron's bloated, tedious Pocahontas rip-off , just takes the prize for me. Altogether now: "We will blast a crater in their racial memory so deep they won't come within a thousand clicks of here ever again!" Ouch.