Saturday 28 August 2010

The Mammoth Movie Meme: Day 28

Day 28 - Most Over-hyped Movie

Since “hype” is pretty much  the default mode of 21st century culture, there’s no shortage of candidates for this category.  These days, so many cultural products arrive in an oppressive publicity and marketing blitz that serves less as an incentive to consume them than an inducement to head for the hills to avoid them. Despite fierce competiton, Avatar (2009), James Cameron's bloated, tedious Pocahontas rip-off , just takes the prize for me. Altogether now: "We will blast a crater in their racial memory so deep they won't come within a thousand clicks of here ever again!" Ouch.


  1. I wonder what the colour of her wind was?

  2. Hater :)

    It was hyped, but over hyped by like only a millimeter :)

  3. John: It comes down, ultimately, to the battle of the ballads, and "Colors of the Wind" wins out over the horrible "I See You" any day.

    Andrew: LOL. I'll check out your review of AVATAR!